Green Branding Across Developed and Developing Economies: Consumer Meaning, Market Institutions, and Strategy for Credible Sustainability Positioning. Journal of International Marketing and Marketing Research , [S. l.], v. 20, n. 3, 2026. Disponível em: https://jimmr.com/index.php/jimmr/article/view/42. Acesso em: 2 mar. 2026.