eISSN: None / ISSN: 1010-7347
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Volume 1 Issue 4 (2023): October - December
Articles
Global Brand Standardization vs Localization Strategies
1-8
Country-of-Origin Effects on Brand Authenticity
1-5
Rebranding Challenges in Emerging Economies
1-8
Cross-Cultural Luxury Branding Models
1-6
Global Sports Sponsorship and Brand Equity
1-4
Strategies of Heritage Brands in Globalization
1-9
Journal of International Marketing and Marketing Research
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