The Journal of International Marketing and Marketing Research (JIMMR) invites authors to submit original, high-quality manuscripts in the field of marketing and related disciplines.

Manuscript Submission

Authors must submit their manuscripts electronically via email:

submission@jimmr.com

Manuscripts should be prepared in MS Word format (.doc/.docx) and must follow the journal’s formatting guidelines.

Submission Requirements

Each submission must include:

• Title of the manuscript
• Author(s) details (name, affiliation, email)
• Abstract (150–250 words)
• Keywords (4–6 keywords)
• Main manuscript (structured format)
• References section

Reference Style

The journal strictly follows the MLA (Modern Language Association) reference style for all submissions.

In-text Citations (MLA Style)

• Single author: (Smith 25)
• Two authors: (Smith and Johnson 45)
• Three or more authors: (Smith et al. 78)

Works Cited Format

Books:

• Smith, John. Principles of Marketing. Oxford University Press, 2020.

Journal Articles:

• Johnson, Mark. "Consumer Behavior Trends." Journal of Marketing Research, vol. 15, no. 2, 2021, pp. 45–60.

Web Sources:

• Brown, Lisa. "Digital Marketing Strategies." Marketing Today, 2022, www.example.com.

Formatting Consistency

Authors must ensure:

• Alphabetical listing in Works Cited
• Consistent citation style throughout the manuscript
• Proper punctuation and formatting as per MLA guidelines

Responsibility of Authors

Authors are responsible for:

• Accuracy of all references and citations
• Proper acknowledgment of all sources used
• Avoiding plagiarism and improper attribution

Compliance

Manuscripts not following MLA reference style may be returned to authors for revision before peer review.