eISSN: None / ISSN: 1010-7347
Register
Login
Volume 2 Issue 1 (2024): January - March
Articles
Brand Activism Across Political Systems
1-6
National Identity Influence on Brand Storytelling
1-4
Cross-Border Franchise Expansion Strategies
1-5
Managing Multinational Brand Portfolios
1-7
Digital-First Global Brand Positioning
1-7
Evaluating Brand Equity Across Regions
1-5
Competition Between Regional and Global Brands
1-5
Cross-Cultural Influencer–Brand Partnerships
1-6
Global Brand Crisis and Reputation Recovery Models
1-8
TikTok Commerce and Cross-Market Adoption
1-9
Journal of International Marketing and Marketing Research
+447460013985
+447460013985
support@jimmr.com
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives (CC BY-NC-ND) license. Open Access Publication.
Copyright © ©Journal of International Marketing and Marketing Research. All rights reserved.