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Journal of International Marketing and Marketing Research
2026, Volume 4, Issue 3 : 146-157
Original Article
AI-Based Digital Transformation for Healthcare Marketing and Patient Experience
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1
Professor, School of Pharmaceutical Management, IIHMR University, Jaipur, Rajasthan, India
2
MBA Student, School of Pharmaceutical Management, IIHMR University, Jaipur, Rajasthan, India
3
Professor & Dean, School of Commerce & Management, Shri Venkateshwara University, Gajraula (UP), India
Abstract

The future is Artificial Intelligence, becoming the heartbeat of the digital ecosystem, offering personalized, customized care at every touchpoint in healthcare marketing, enhancing the customer experience and loyalty, and improving the patient experience. Digital transformation powered by AI is changing the concept of consumer loyalty, trust, and behavior in healthcare. This paper examines the impact of various instruments and methods, including healthcare consultation, predictive analysis in healthcare marketing, automated diagnostics, digital transformation, and clinical and non-clinical decision support systems, on patient trust, satisfaction, loyalty, and emotional bond. AI-enabled strategies strike a balance between efficiency and empathy, effectively understanding customer expectations, fostering trust and loyalty in healthcare marketing, creating transparency in digital services, and promoting ethical implementation of data privacy and trust practices. They offer practical guidelines for creating an equitable and humanized patient experience in healthcare during the digital era. The findings suggest that AI-aided healthcare can be highly accessible, reliable, and personalized for patients, potentially improving patient loyalty and experience, as well as data privacy. Seamless digital experiences implemented with AI can significantly increase trust and patient satisfaction

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