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Journal of International Marketing and Marketing Research
2026, Volume 4, Issue 3 : 125-129
Original Article
Custom Life of Kota Tribes in The Nilgiris District.
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 ,
1
Ph.D Research Scholar, PG and Research Dept. of History,Thanthai Periyar Govt. Arts & Science College (Autonomous), Tiruchirappalli-23(Affiliated to Bharathidasan University)
2
Associate Professor, PG and Research Dept. of History,Thanthai Periyar Govt. Arts & Science College (Autonomous), Tiruchirappalli-23 (Affiliated to Bharathidasan University).
Abstract

The Kota tribe is one of the most culturally distinctive indigenous primitive tribal communities of the Nilgiris district in Tamil Nadu, India. Classified by the Government of India as a Scheduled Tribe and Particularly Vulnerable Tribal Group, the Kotas have maintained a traditional way of life through centuries of social change. This article examines the various customs life of Kotas, including their settlements, language, dress and ornamentation, social organisation, marriage practices, religious beliefs, festivals, food habits, crafts, and music. Drawing on ethnographic and anthropological literature and demonstrates how to Kota cultural practices remain closely embedded in their daily existence and communal identity, even as modernisation continues to exert pressure on their traditional way of life kota tribes...

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