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Journal of International Marketing and Marketing Research
2026, Volume 4, Issue 3 : 42-47
Original Article
Exploring the Determinants of Organic Food Purchase Intention: A Review.
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1
Research Scholar, Department of Applied Sciences and Humanities, Shaheed Bhagat Singh State University, Ferozepur, Punjab, India.
2
Professor, Department of Applied Sciences and Humanities, Shaheed Bhagat Singh State University, Ferozepur, Punjab, India.
3
Professor, Department of Applied Sciences and Humanities, Shaheed Bhagat Singh State University, Ferozepur, Punjab, India
Abstract

Growing concerns about health, food safety, and sustainability have increased consumer interest in organic food products. However, positive perceptions do not always translate into actual purchasing, making purchase intention an important construct for understanding organic food consumption. This review examines three key determinants of organic food purchase intention: health consciousness, consumer knowledge, and consumer trust. Health consciousness encourages consumers to consider the perceived health and safety benefits of organic food, while consumer knowledge improves understanding of organic production, certification, and product attributes. Consumer trust reduces uncertainty associated with organic claims and increases confidence in certification, labelling, brands, and product information. The review identifies a research gap in the integrated examination of these determinants and their role in translating purchase intention into actual organic food behaviour. Strengthening consumer awareness, knowledge, and trust may therefore contribute to stronger purchase intentions and more sustainable food consumption.....

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