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Journal of International Marketing and Marketing Research
2026, Volume 4, Issue 3 : 93-106
Original Article
Financial Literacy among School Educators: A Comparative Study of Government School Teachers & Private School Teachers in the State of Himachal Pradesh, India
 ,
1
Research Scholar, Department of Management, Sai University Business School, Sri Sai University, Palampur, Himachal Pradesh, India.
2
Assistant Professor, Department of Management, Sai University Business School, Sri Sai University, Palampur, Himachal Pradesh, India.
Abstract

Financial literacy fundamentally hovers around three pivotal constructs that is financial knowledge, financial attitude and financial behaviour. Among these, investment behaviour constitutes a salient subdimension of financial behaviour, encapsulating the proclivity and discernment of individuals, specifically the School teachers from both the government as well as private schools, towards investment decisions. This research is all about financial literacy of government school teachers and private school teachers in the state of Himachal Pradesh. Primary data collected through the direct engagement with 143 school teachers (that were the respondents of the study); however, 33 responses were methodically excluded due to the incompleteness, thereby refining the analytical sample to 110 respondents only, maintaining an approximate parity (of almost 1:1) between government and private school teachers. Reliability diagnostics, conducted via Statistical Packages for Social Sciences (SPSS) 20 version, yielded Cronbach’s alpha coefficients indicative of robust internal consistency across the evaluated dimensions i.e. financial knowledge (α = 0.767), financial attitude (α = 0.754), financial behaviour (α = 0.813) and investment behaviour (α = 0.781), culminating in an overall alpha of 0.861. The analytical framework employed is Descriptive statistic (Mean), Pearson’s correlation coefficient (r) alongside cross-tabulation techniques, both of which illuminated statistically significant disparities in financial literacy between government and private school teachers in the state of Himachal Pradesh. These findings underscore a compelling imperative for the formulation and propagation of comprehensive financial literacy initiatives, targeted particularly at the teaching fraternity, who serve as the foundational architects of a rational and economically conscious society...

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