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Journal of International Marketing and Marketing Research
2026, Volume 4, Issue 3 : 1-13
Original Article
Impact of Female Leadership on Firm Performance in the IT Sector: A Systematic Literature Review and Bibliometric Analysis
 ,
1
Research Scholar, School of Management and Commerce, Malla Reddy University, Hyderabad 500100, Telangana, India
2
Associate Professor, School of Management and Commerce, Malla Reddy University, Hyderabad 500100, Telangana, India
Abstract

This study explores the role of female leadership in shaping firm performance within the IT sector through a systematic literature review. A total of 151 peer-reviewed articles published between 2016 and 2025 were analysed using a structured screening process based on PRISMA guidelines. The findings indicate that female leadership contributes positively to organizational outcomes, particularly in enhancing innovation, improving governance, and strengthening decision-making processes. Recent evidence also suggests that firms with higher gender diversity demonstrate better financial and non-financial performance outcomes. However, despite policy efforts and increasing awareness, women remain underrepresented in senior leadership roles, especially in technology-driven industries. The study highlights a growing research trend after 2020, reflecting the rising importance of diversity in corporate strategy. It concludes that gender diversity should be viewed as a strategic asset rather than a compliance requirement. The paper also identifies key research gaps and provides directions for future studies focusing on qualitative insights and long-term performance impact.

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