Journal of International Marketing and Marketing Research

About the Journal

The Journal of International Marketing and Marketing Research (JIMMR) is a peer-reviewed international academic journal devoted to publishing high-quality research that advances the understanding of global marketing strategies, consumer behavior, and market research methodologies.

Published by the European Marketing Association, JIMMR serves as a platform for researchers, practitioners, and policymakers to exchange insights on emerging marketing challenges and opportunities in the global marketplace.

With a commitment to academic integrity and innovation, JIMMR encourages both theoretical and empirical research that bridges the gap between marketing scholarship and business practice.