About the Journal

The Journal of International Marketing and Marketing Research (JIMMR) is a peer-reviewed international academic journal devoted to publishing high-quality research that advances the understanding of global marketing strategies, consumer behavior, and market research methodologies.

Published by the European Marketing Association, JIMMR serves as a platform for researchers, practitioners, and policymakers to exchange insights on emerging marketing challenges and opportunities in the global marketplace.

With a commitment to academic integrity and innovation, JIMMR encourages both theoretical and empirical research that bridges the gap between marketing scholarship and business practice.

Aim and Scope

The Journal of International Marketing and Marketing Research aims to promote the development and dissemination of original marketing research that contributes to both academic excellence and real-world marketing practice.

Areas of Interest Include:

• International marketing strategy and management
• Cross-cultural consumer behavior
• Global brand communication and identity
• Marketing analytics, AI, and data-driven insights
• E-commerce and digital marketing trends
• Emerging market opportunities and sustainability
• Market research design and statistical innovation
• Global advertising and media studies
• Public policy and marketing ethics