Vol. 22 No. 2 (2025): Volume:22 Issue:2

Articles

• Standardization vs. Adaptation Strategies in International Marketing

  Dr. Sophia Laurent, Dr. Michael K. Turner (Author)

• Market Entry Strategies and Performance Outcomes in Emerging Economies: A Contingency-Based Analysis

  Md. Rahat Hossain, Dr. Ananya Sen (Author)

• Global Branding Strategies and Cross-Border Brand Equity

  Md. Rahat Hossain, Dr. Ananya Sen (Author)

• Competitive Advantage through International Market Diversificatio

  Dr. Michael O. Chen (Author)

• International Pricing Strategies under Currency Volatility

  Dr. A. K. Sharma, Dr. Maria L. Gonzalez (Author)