Vol. 6 No. 1 (2009): Volume:6 Issue:1

Articles

• ESG Integration in Multinational Marketing Strategies: Aligning Environmental, Social, and Governance Principles with Global Brand Performance

  Priya S. Nandakumar, Thomas L. Andersen (Author)

• Ethical Dilemmas in International Advertising: Navigating Cultural Diversity, Regulation, and Moral Responsibility

  Neha P. Chatterjee, Jonathan M. Lewis (Author)

• Social Marketing Campaigns in Global Contexts: Strategies, Cultural Dynamics, and Behavioral Outcomes

  Dr. Ananya Chatterjee (Author)

• Climate Change Communication and International Consumer Behavior: Perceptions, Emotions, and Behavioral Responses Across Cultures

  Neha R. Kulkarni (Author)

• Marketing Challenges in Frontier and Emerging Markets: Institutional Voids, Consumer Heterogeneity, and Digital Leapfrogging

  Ayaan Rahman (Author)