Vol. 13 No. 1 (2016): Volume:13 Issue:1

Articles

• Mobile Marketing and International Consumer Engagement: Strategies, Drivers, and Cross-Cultural Dynamics in the Smartphone Era

  Dr. Sofia Almeida , Dr. Rajiv Malhotra (Author)

• Cross-National Differences in Online Consumer Privacy Concerns: Cultural Values, Institutional Trust, and Platform Practices in the Digital Marketplace

  Nasim A. Rahman, Elena M. Petrova (Author)

• Digital Branding Strategies in Global Markets: Integrating Platformization, Culture, Data, and Trust

  Nasim A. Rahman, Elena M. Petrova (Author)

• International SEO and Global Online Visibility: Strategies, Challenges, and Performance Implications

  Nasim A. Rahman, Elena M. Petrova (Author)

• Platform Economy and Global Digital Marketing Ecosystems

  Aarav K. Sharma, Sara J. Martinez (Author)