Vol. 13 No. 3 (2016): Volume:13 Issue:3

Articles

• International Marketing Strategies in BRICS Economies

  Nasreen Khatun (Author)

• Informal Markets and Global Brand Penetration: Pathways, Frictions, and Ethical Go-to-Market Design

  Nasreen Khatun (Author)

• Bottom-of-the-Pyramid Marketing Strategies: A Comprehensive Study

  Nasreen Khatun (Author)

• Digital Leapfrogging and Marketing Innovation in Emerging Economies

  Aarav K. Menon (Author)

• Institutional Voids and Marketing Adaptation: Strategies for Firms in Emerging and Frontier Economies

  Rahul Sen (Author)

• Internationalization of Firms from Emerging Markets: Strategies, Pathways, and Performance Implications

  Ayesha Rahman (Author)