Vol. 15 No. 1 (2018): Volume:15 Issue:1

Articles

• Global Market Segmentation: Challenges and Opportunities

  Dr. Rahul Banerjee, Dr. Emily R. Watson, Dr. Carlos M. Fernández (Author)

• Strategic Alliances and Joint Ventures in International Marketing: Governance, Value Creation, and Performance Implications

  Amit Kumar Sharma, Dr. Farah Al- Mansoori (Author)

• International Expansion Strategies of Small and Medium Enterprises (SMEs)

  Dr. Anil Kumar (Author)

• Institutional Environments and International Marketing Performance

  Dr. Ananya Sen (Author)

• Global Value Chains and International Marketing Coordination

  Dr. Li Wei (Author)