Vol. 2 No. 1 (2005): Volume:2 Issue:1

Articles

• International Tourism Marketing Strategies: Approaches, Challenges, and Emerging Trends

  Dr. Neha Sharma, Prof. Daniel R. Williams, Dr. Amina Rahman (Author)

• Cross-Cultural Service Recovery and Customer Satisfaction

  Dr. Ananya R. Mukherjee, Dr. Samuel T. Okeke, Prof. Elena V. García (Author)

• Education Marketing and Student Mobility: Strategies, Drivers, and Implications in a Globalized Knowledge Economy

  Dr. Ananya R. Mukherjee, Dr. Samuel T. Okeke (Author)

• Healthcare Service Marketing in Global Markets: Strategies, Challenges, and Future Directions

  Dr. Arjun Malhotra, Dr. Sarah Williams (Author)

• International Logistics and Service Branding: Strategies, Challenges, and Competitive Advantage in Global Markets

  Dr. Arjun Mehta, Prof. Lina Rodriguez, Dr. Samuel Okoye (Author)