Vol. 16 No. 3 (2019): Volume:16 Issue:3

Articles

• Cultural Intelligence in International B2B Negotiations

  Dr. Sameer Banerjee, Prof. Laura Schneider, Dr. Ahmed Al- Hassan (Author)

• Trade Policies and Their Impact on International Marketing: Strategic, Institutional, and Market-Level Perspectives

  Dr. Sameer Banerjee, Prof. Laura Schneider (Author)

• Regulatory Harmonization and Global Market Access: Institutional Convergence, Trade Facilitation, and Strategic Implications

  Dr. Neeraj Bhatia, Dr. Olivia Thompson, Dr. François Dubois (Author)

• Data Protection Laws and International Digital Marketing: Regulatory Constraints, Strategic Adaptation, and Trust-Based Value Creation

  Dr. Neha Sharma, Prof. Lucas M. Reinhardt, Dr. Omar Al- Farouq (Author)

• Geopolitical Risks and Global Marketing Strategy

  Dr. Neha Sharma (Author)