Vol. 17 No. 3 (2020): Volume:17 Issue:3

Articles

• Digital Transformation of International Marketing Strategies

  Dr. Neha Kapoor, Prof. Jonathan R. Ellis (Author)

• Social Media Marketing Effectiveness Across Cultures

  Dr. Ananya Sharma, Dr. Lucas Fernández (Author)

• Cross-Border Influencer Marketing Strategies: Cultural Adaptation, Platform Dynamics, and Trust-Building Mechanisms

  Dr. Ananya Sharma, Dr. Lucas Fernández (Author)

• Global E-Commerce Adoption in Developing Economies

  Dr. Rahul Verma, Dr. Linda Park (Author)

• AI-Driven Personalization in International Digital Marketing: Frameworks, Capabilities, and Governance for Cross-Border Customer Value

  Dr. Ayesha Rahman , Prof. Daniel K. Mensah , Dr. Meera Iyer (Author)