Vol. 18 No. 2 (2021): Volume:18 Issue:2

Articles

• Consumer Aspiration and Global Brands in Developing Countries: Meanings, Mechanisms, and Market Outcomes

  Carlos M. Fernandez, (Author)

• Role of Local Intermediaries in International Marketing: Bridging Global Firms and Local Markets

  Dr. Ananya Roy, Prof. Michael J. Anderson, Dr. Farah Khan (Author)

• Rural Markets and International Brand Outreach

  Dr. Rohan P. Iyer (Author)

• International Service Quality Measurement Models: Concepts, Comparisons, and Contemporary Adaptations

  Dr. Anirban Das (Author)

• Relationship Marketing in Cross-Border B2B Markets: Building Trust, Commitment, and Value Across Institutional and Cultural Distance

  Sadia A. Hossain, Rohan Mehta (Author)

• Global Customer Experience Management: Strategies, Technologies, and Cross-Cultural Integration

  Sadia A. Hossain, Rohan Mehta (Author)