Vol. 18 No. 4 (2021): Volume:18 Issue:4

Articles

• International Trade Fairs and B2B Marketing Effectiveness

  Dr. Neha Banerjee, Dr. Thomas J. Weller, Dr. María Fernanda López (Author)

• Trust and Commitment in Cross-Border B2B Relationships

  Dr. Ritesh Kumar Sharma, Prof. Anna Johansson, Dr. Michael O’Connor (Author)

• Digitalization of International B2B Marketing: Transformation, Challenges, and Strategic Implications

  Dr. Ritesh Kumar Sharma (Author)

• Knowledge Transfer in Multinational B2B Networks: Mechanisms, Barriers, and Strategic Outcomes

  Dr. Sandeep Kulkarni, Dr. Laura Schmidt, Dr. Michael O’ Connor (Author)

• International Marketing of Professional Services: Strategies, Challenges, and Value Creation in Global Knowledge-Based Markets

  Dr. Suresh Nair (Author)

• Contract Management and Relationship Performance in Global B2B Markets

  Dr. Suresh Nair (Author)