Vol. 20 No. 1 (2023): Volume:20 Issue:1

Articles

• Cultural Dimensions and International Consumer Decision-Making

  Dr. Ayesha Rahman (Author)

• Cross-Cultural Differences in Brand Loyalty

  Dr. Ayesha Rahman, Prof. Michael J. Carter, Dr. Luis Fernández (Author)

• Influence of National Culture on Perceived Service Quality: A Cross-Cultural Examination of Expectations, Encounters, and Evaluations

  Aarav Mehta, Lina S. Fernandez (Author)

• Consumer Ethnocentrism and Foreign Brand Acceptance

  Aarav Mehta (Author)

• Cultural Adaptation of Advertising Messages

  Dr. Ananya Rao (Author)