Vol. 20 No. 3 (2023): Volume:20 Issue:3

Articles

• Sustainability-Driven International Marketing Strategies: Integrating Environmental, Social, and Economic Value Across Global Markets

  Dr. Laura M. Stein, Dr. Rakesh K. Sharma (Author)

• Green Branding Across Developed and Developing Economies: Consumer Meaning, Market Institutions, and Strategy for Credible Sustainability Positioning

  Ananya R. Iyer, Samuel K. Boateng (Author)

• Ethical Marketing Challenges in Global Markets: Navigating Cultural Diversity, Regulation, and Corporate Responsibility

  Priya K. Nair, Michael T. Reynolds (Author)

• CSR Communication and Global Brand Trust: Strategic Pathways, Stakeholder Perceptions, and International Implications

  Priya K. Nair, Michael T. Reynolds (Author)

• Circular Economy and International Marketing Innovation: Reconfiguring Value Creation, Delivery, and Communication in Global Markets

  Dr. Anna L. Hoffman,, Dr. Suresh K. Iyer (Author)