Vol. 21 No. 1 (2024): Volume:21 Issue:1

Articles

• Blockchain Applications in Global Marketing Systems

  Dr. Ritu Sharma, Dr. Jonathan K. Miller, Dr. Chen Yuxin (Author)

• Data Analytics for International Marketing Decision-Making

  Dr. Ritu Sharma, Dr. Jonathan K. Miller (Author)

• Cross-National Adoption of Marketing Technologies: Drivers, Barriers, and Strategic Implications

  Dr. Ritu Sharma, Dr. Jonathan K. Miller, Dr. Chen Yuxin (Author)

• Smart Products and International Consumer Acceptance: Drivers, Barriers, and Cross-Cultural Perspectives

  Dr. Ananya Verma, Dr. Thomas Becker, Dr. Lucia Fernández (Author)

• Industry 4.0 and Global Marketing Strategies: Reconfiguring Value Creation, Customer Experience, and Competitive Advantage in International Markets

  Dr. Ananya Mukherjee (Author)