Vol. 21 No. 3 (2024): Volume:21 Issue:3

Articles

• International Marketing under Economic Sanctions

  Prof. Elena Petrova, Dr. Samuel K. Mensah (Author)

• Global Competition Policy and Market Dynamics: Convergence, Divergence, and the Political Economy of Enforcement in a Digitalized World

  Prof. Elena Petrova, Dr. Samuel K. Mensah (Author)

• Intellectual Property Protection in International Branding: Strategic Importance, Challenges, and Global Implications

  Dr. Mariana López (Author)

• Public Diplomacy and Nation Branding: Strategic Communication, Soft Power, and Global Perception Management

  Dr. Aditi Banerjee, Prof. Thomas Wilkins, Dr. Khalid Al- Mansouri (Author)

• Global Health Crises and International Marketing Responses: A Crisis-Phase Framework for Strategy, Trust, and Resilience

  Dr. Aditi Banerjee (Author)

• Future Trends Shaping International Marketing Research: A Horizon-Scanning Agenda for 2026–2030

  Rahul Sengupta, Amina El-Karim, Camila R. Torres (Author)