Vol. 4 No. 2 (2007): Volume:4 Issue:2

Articles

• Global Luxury Consumption: A Cultural Comparison

  Dr. Ananya Rao (Author)

• Cultural Symbolism and Brand Meaning Across Countries

  Dr. Rahul Verma, Dr. Sofia Martinez, Dr. Michael Thompson (Author)

• Consumer Trust in Cross-Border E-Commerce Platforms: Determinants, Mechanisms, and Implications

  Rohan Sharma, Emily K. Watson (Author)

• Religion and Its Impact on International Consumption PatternsRohan Sharma, PhD

  Rohan Sharma, Emily K. Watson (Author)

• Cultural Identity and Global Brand Relationships

  Dr. Ritu Sharma (Author)