Vol. 16 No. 1 (2019): Volume:16 Issue:1

Articles

• Trust-Building in International Service Relationships

  Dr. Ananya Mukherjee, Dr. Michael R. Thompson, Dr. Li Wei (Author)

• Technology-Enabled Service Delivery in Global Markets

  Dr. Aakash Verma (Author)

• Role of Innovation in International Market Competitiveness

  Dr. Alejandro Ruiz (Author)

• Global Diffusion of Marketing Innovations: Patterns, Drivers, and Strategic Implications

  Dr. Alejandro Ruiz (Author)

• Metaverse and the Future of International Marketing: Opportunities, Strategies, and Challenges in a Virtual Global Economy

  Dr. Rohan Kulkarni (Author)